consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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How Amazon pulled off its biggest Prime Now launch ever

How Amazon pulled off its biggest Prime Now launch ever | consumer psychology | Scoop.it

"Amazon sold three times the volume of goods on launch day in Singapore, compared with its launch in Seattle, its home city .."

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Apple's iPhone: a history in pictures - Telegraph

Apple's iPhone: a history in pictures - Telegraph | consumer psychology | Scoop.it

"Ahead of the launch of the iPhone 6s and 6s Plus, the Telegraph Tech team take a look at how the handset has changed the mobile phone industry since it was  launched in 2007 ..."

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Apple Watch launch signals firm's transformation into luxury goods brand - The Guardian

Apple Watch launch signals firm's transformation into luxury goods brand - The Guardian | consumer psychology | Scoop.it

"Burberry chief Angela Ahrendts and designer Sir Jonathan Ive are steering Apple into new territory, where Chinese consumers could be key ..."

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Ikea advert parody mocks Apple as it announces 'book' technology - Telegraph

Ikea advert parody mocks Apple as it announces 'book' technology - Telegraph | consumer psychology | Scoop.it

"Ikea mercilessly spoofs Apple's boastful product launch videos as it introduces its 2015 catalogue that will use tactile touch "book" technology ..."

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Apple set for opening of stores in Abu Dhabi and Dubai - The National

Apple set for opening of stores in Abu Dhabi and Dubai - The National | consumer psychology | Scoop.it

"The launch of two Apple stores on the same day in the same country, a first since 2001, is thought to be a good business move with Euromonitor forecasting a 2 to 5 percentage gain as a consequence ..."

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Rebranding NASA for a new space age

Rebranding NASA for a new space age | consumer psychology | Scoop.it

"On the eve of the Orion launch, NASA is re-thinking how it engages the public and disseminates information. In the process, it's modeling how ..."

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Samsung adds two more ads to their TV campaign as they delay UK launch

Samsung adds two more ads to their TV campaign as they delay UK launch | consumer psychology | Scoop.it

"With the Samsung Galaxy Note 4 worldwide launch scheduled to go down late next week, Samsung is loading up on more ads to make sure everyone knows about its arrival (you know, if the “our phone was big first” barrage against Apple wasn’t already ..."

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ford launches latest mustang with social media support | brand-e

ford launches latest mustang with social media support | brand-e | consumer psychology | Scoop.it

"Ford Motor Company is training up fans for the launch of the sixth generation of the iconic Mustang asking them ‘What’s their Mustang style?’, writes Sally Ratcliffe..."

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