consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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How consumer expectations are changing traffic and transport design

How consumer expectations are changing traffic and transport design | consumer psychology | Scoop.it

"Traffic and transport planning can entice consumers back to entertainment precincts with the assurance of a positive experience from door-to-door ..."

Leona Ungerer's insight:

The article mentions Australia, but it has general relevance. 

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The secret science of shopping: Why we buy what we do

The secret science of shopping: Why we buy what we do | consumer psychology | Scoop.it

"This article originally appeared on the Crew blog. I remember sitting in a McDonald’s as a kid and complaining that it was so cold ..."

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Retail's secret weapon: high-tech heat maps

Retail's secret weapon: high-tech heat maps | consumer psychology | Scoop.it

"Prism Skylabs' technology uses security cameras to generate a heat map of a store's layout and translate that data onto a dashboard for store managers ..."

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How to buy food: The psychology of the supermarket - Bon Appétit

How to buy food: The psychology of the supermarket - Bon Appétit | consumer psychology | Scoop.it

"From the layout to the little old lady who hands out samples, we explain the psychological tricks the supermarket uses to get you to buy food you don't want ..."

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Dean Ryan G. Martin's curator insight, November 2, 2014 4:37 AM

The supermarket is a place for intelligent shoppers. These are the people who can control their urge to eat.