"Nike, the sportswear brand, is seeking to prevent a potential Olympic medal winner from competing in a rival's kit, even though as a member of the US team in Rio he would be wearing a Nike outfit ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"A die-hard Nutella fan loves the Hazelnut spread so much, she organised a global holiday around it, aptly named, World Nutella Day. Unfortunately for founder Sara Rosso, Nutella's parent company, Italy-based Ferrero SpA, weren’t all that thrilled with the idea, sending Rosso and fellow organisers a cease-and-desist letter..."
Leona Ungerer's insight:
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