consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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China's $70bn livestream mania goes global

China's $70bn livestream mania goes global | consumer psychology | Scoop.it

"Late at night, Lalo Lopez heads to a small Shanghai studio for a livestream, punting Chinese products from cycling shorts to vacuum cleaners to Spanish..."

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Livestreaming vs. live broadcasting: A necessary introduction

Livestreaming vs. live broadcasting: A necessary introduction | consumer psychology | Scoop.it

"Live broadcasting is the flip side of livestreaming. It’s active compared to the utility and passive types of livestreaming ..."

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Nestlé will be the first brand to run a sponsored Periscope stream

Nestlé will be the first brand to run a sponsored Periscope stream | consumer psychology | Scoop.it

"Since Twitter-owned Periscope launched in March, brands have been curious about how to turn livestreaming video into ads ..."

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Why live streaming is changing the future of social content

Why live streaming is changing the future of social content | consumer psychology | Scoop.it

"Over the past year, it seems as though almost everyone is going “live.” You know, those notifications on Facebook, Snapchat or Instagram giving us real-time looks or even exclusive, behind the scenes footage. Yes, this phenomenon on our social feeds has only increased to becoming almost a daily occurrence, meaning it’s not going away …"

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What can we expect for influencer marketing in 2017?

What can we expect for influencer marketing in 2017? | consumer psychology | Scoop.it

"2016 was an amazing year for influencer marketing, as evidenced from the flurry of companies that arose touting their wares ..."

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