"McCann Worldgroup's second global survey reveals some telling changes in consumer attitudes that could have a significant impact on how brands engage with them ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"People around the country are falling in love with the exciting new release ..." 
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"As we all know, a new craze can have an impact on users’ online activity but for the most part our modern day Internet users spend a good portion of their time accessing their email, using search engines, and browsing social media ..."
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"Video game developers in Africa hope to tap into a worldwide appetite for locally created digital content ..."
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"When Kaleli Muli needed to buy rings for his wedding, he popped into his local superstore in a suburb of Kenya's capital to avoid the hassle of a trip downtown to find a jeweller ..."
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How local narratives foster design ("Flower for Slovakia managed to put the country on the map of emerging design.. "
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"It was while hunting for monsters in a virtual cave that Bend Henmoko Madio met his community and realized why companies are adapting online video games to suit ..."
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"Relatively little local content exists from Africa. This trend can be seen via uploads to Flickr, Google, and Wikipedia..."
Belkacem Nabout's curator insight,
November 29, 2013 4:14 PM
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"International brands planning to enter African markets need to work hard to achieve their goals, a leading industry figure has said, as he warned that too many display ignorance and arrogance..."
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"Here is what you need to know about Estée Lauder's China strategy, which has proven very effective in boosting the brand's sales in the region ..."
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"Samsung, one of India's most popular electronic brands, is making its marketing more ..."
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""Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture -- like Pokémon Go -- to drive SERP positioning and a presence in the local digital ecosystem ..."
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"It has been said that cinema should make you forget you are sitting in a theatre, but South Africans are desperate to escape to a world that is pure Hollywood ..."
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"Search giant Google on launched its Google Maps in Hindi seeking to make its navigation service more ..."
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"The decision of cosmetics manufacturer Revlon to leave the Chinese market has been attributed by a leading industry figure to a failed marketing strategy..."
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"Furniture giant has bent over backwards to accommodate Chinese keener on sleeping than shopping, and is now seeing rapid sales growth..."
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"Successful consumer marketing in China is, in many ways, as much art as science. It combines a sophisticated understanding of local perceptions and preferences with a willingness to embrace unconventional strategies and the best new technology..."
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