consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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How Castle Lite unlocked extra cold enjoyment during its most challenging time

How Castle Lite unlocked extra cold enjoyment during its most challenging time | consumer psychology | Scoop.it

"When the Covid-19 pandemic hit South Africa and businesses were no longer able to host live events nor sell their products due to the lockdown, many brands like Castle Lite had to quickly put all their plans for the year on ice and rethink how they would stay relevant..."

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South Africans are trading down on their vehicles

South Africans are trading down on their vehicles | consumer psychology | Scoop.it

"The financial well-being of a whopping 65% of vehicle-buying consumers in South Africa has been negatively impacted by the nationwide lockdown ..."

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Lowe’s asks Canadians to let their homes take care of them »

Lowe’s asks Canadians to let their homes take care of them » | consumer psychology | Scoop.it

"The hardware retailer's new campaign aims to put a more positive spin on staying at home ..."

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Life after lockdown | A steep climb for shopping malls

Life after lockdown | A steep climb for shopping malls | consumer psychology | Scoop.it

"Economic activity in Africa’s richest square mile, Sandton has come to a grinding halt. Analysts say the situation is unikely to return to normal even after the lockdown is lifted ..."

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South Africans want brands to keep being active in their lives during lockdown

South Africans want brands to keep being active in their lives during lockdown | consumer psychology | Scoop.it

"A study conducted by marketing communications agency HaveYouHeard has found that South Africans want brands to being active in their lives advertising during lockdown ..."

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Consumers fall prey to greedy loan sharks during lockdown

Consumers fall prey to greedy loan sharks during lockdown | consumer psychology | Scoop.it

"South Africans are finding themselves in difficult financial positions with reduced salaries or no income ..."

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Burger King encourages people to be heroes by staying home

Burger King encourages people to be heroes by staying home | consumer psychology | Scoop.it

"Burger King has launched a new ad promoting its delivery app and staying home during the coronavirus pandemic shutdowns, according to materials the company shared with Marketing Dive ..."

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