In the battle of the restaurant apps, almost everyone is losing, even McDonalds | consumer psychology | Scoop.it
From venturebeat.com - June 24, 2016 12:34 PM

"According to RetailMeNot, one in four U.S. consumers has at least one restaurant app on their phone, for various reasons — whether it be to gain loyalty points, order ahead, use digital coupons, or make mobile payments ..."