consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Using social media to connect with your most loyal customers

Using social media to connect with your most loyal customers | consumer psychology | Scoop.it

"A study of 3,500 posts offers insights for digital marketers ..."

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Eight must-do ideas to create a killer e-Commerce customer experience 

Eight must-do ideas to create a killer e-Commerce customer experience  | consumer psychology | Scoop.it

"Providing a killer customer experience is vital for E-Commerce success. And today it’s more important than ever. According to Bain & Company, 80% of ..."

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Customer loyalty isn’t what it used to be

Customer loyalty isn’t what it used to be | consumer psychology | Scoop.it

"Instead of relying on points programs and clever marketing, companies have to listen carefully to customers and adapt products and services to their changing expectations ..."

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An AmEx Platinum cardholder's review of Fine Hotels and Resorts program

An AmEx Platinum cardholder's review of Fine Hotels and Resorts program | consumer psychology | Scoop.it

"Although I've had the Amex Platinum Card for more than a year, and travel often, I had never booked a hotel through the Fine Hotels and Resorts program before ..."

joe watkins's comment, February 23, 2019 1:08 AM
Your step by step article is very nice. Your content I like personally
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Marriott Rewards debuts tool to preload points balances when shopping at retail sites 

Marriott Rewards debuts tool to preload points balances when shopping at retail sites  | consumer psychology | Scoop.it

"Big-name brands such as Marriott, Hilton and United are taking their respective loyalty programs into the retail space as they explore a broader use for points ..."

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Data collection by loyalty programs

Data collection by loyalty programs | consumer psychology | Scoop.it

"Retailer loyalty programs may look like a good deal, but are the benefits really worth it? And what are corporations really doing with your data? ..."

Leona Ungerer's insight:

An Australian perspective 

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