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Real-life consumer psychology – with a touch of technology
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Why Rolexes are so expensive: Discover the luxury brand

Why Rolexes are so expensive: Discover the luxury brand | consumer psychology | Scoop.it
From www.businessinsider.com - April 29, 2023 12:36 PM

"Discover why Rolex watches are so expensive and how the company became the top luxury watch brand in the world ..."

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Garnet Sewell's curator insight, April 30, 2023 4:37 PM
This is pure definition of yesterday price is not todays price. The idea of being ble to purchase  a Rolex for $3000 must be remarkable.
jhportillo02@gmail.com's curator insight, May 10, 2023 6:40 PM
When you think of Rolex you associate the brand with exclusivity, prestige, and luxury. Some of the most expensive time pieces in the world are produced by Rolex, their target market is people with a lot of wealth.
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The European jewelry market: Digital tools shaping the purchasing experience | Apviz.io

The European jewelry market: Digital tools shaping the purchasing experience | Apviz.io | consumer psychology | Scoop.it
From apviz.io - March 15, 2022 4:21 AM

"About European Jewelry market: Its historical players, Country by Country, its disruptors and new trends..."

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How luxury brands elevate themselves from the competition through print

How luxury brands elevate themselves from the competition through print | consumer psychology | Scoop.it
From www.sappi.com - June 10, 2020 8:21 AM

"The advertising world goes digital but luxury brands are sticking with traditional print ads to tackle competitors ..."

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More than 60% of counterfeit fashion purchases were knowingly made by consumers, per new study —

More than 60% of counterfeit fashion purchases were knowingly made by consumers, per new study — | consumer psychology | Scoop.it
From www.thefashionlaw.com - December 4, 2019 12:11 AM

"Fashion – from Louis Vuitton and Hermeś bags to Off-White t-shirts and Chanel shoes – has once again topped the list of some of the most heavily-targeted types of goods by counterfeiters, and some of the most frequently purchased types of products by consumers ..."

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Luxury brands want to attract Chinese consumers. But why do they keep getting it so wrong?

Luxury brands want to attract Chinese consumers. But why do they keep getting it so wrong? | consumer psychology | Scoop.it
From www.forbes.com - August 25, 2019 4:33 AM

"A major first step for any brand seeking success in a particular market, is to know that market ..."

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How can luxury brands leverage social commerce in China? 

How can luxury brands leverage social commerce in China?  | consumer psychology | Scoop.it
From maximizesocialbusiness.com - January 11, 2019 12:02 AM

"Want to extend your products and services to China? Learn how luxury brands can leverage social commerce to succeed in China. ..."

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Why luxury brands and retailers can't ignore personalisation 

Why luxury brands and retailers can't ignore personalisation  | consumer psychology | Scoop.it
From www.pure360.com - October 24, 2018 6:21 AM

"Online personalisation has spurred rapid growth for many eCommerce businesses in recent years. To date, brands like ASOS — with thousands of products, catering to thousands of differing tastes — have benefited most ..."

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Forget leather, the future of fashion is all about fish skin

Forget leather, the future of fashion is all about fish skin | consumer psychology | Scoop.it
From www.wired.co.uk - September 9, 2018 6:24 AM

"Top quality leather is scarce. Luxury brands are finding fishy alternatives ..."

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Luxury brands make cautious entrance into Chinese ecommerce: report

Luxury brands make cautious entrance into Chinese ecommerce: report | consumer psychology | Scoop.it
From thetoptier.net - February 19, 2018 12:28 PM

"Foreign luxury brands played a large part ..."

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Five ways luxury brands approach e-commerce in China

Five ways luxury brands approach e-commerce in China | consumer psychology | Scoop.it
From jingdaily.com - January 3, 2018 9:35 AM

"How should luxury brands navigate the E-commerce in China in 2018? With an infograhpic, we summarized five diverging ways luxury brands can consider ..."

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Gucci's cracked the luxury code with millennials, thanks to its dream team of Bizzarri and Michele 

Gucci's cracked the luxury code with millennials, thanks to its dream team of Bizzarri and Michele  | consumer psychology | Scoop.it
From www.forbes.com - November 19, 2017 4:04 AM

"How the dream team of CEO Marco Bizzarri and creative director Alessandro Michele are reinventing luxury brand Gucci for the next generation of customers, the millennials. They are doing it by Bizzarri giving Michele free rein on the creative side ..."

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Luxury growth needs entry-level products

Luxury growth needs entry-level products | consumer psychology | Scoop.it
From www.warc.com - May 31, 2016 7:42 AM

"Luxury brands need to consider creating a range of "entry-level" products to attract some 50m new consumers in younger age groups and emerging markets over the next four years a new report has said ..."

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The secrets of your favourite fashion labels

The secrets of your favourite fashion labels | consumer psychology | Scoop.it
From www.smh.com.au - April 20, 2016 12:45 AM

"Luxury brands Chanel, Hermes and Prada are among the least transparent when it comes to reporting their social and environmental standards ..."

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Hermès is the second-most valuable luxury brand

Hermès is the second-most valuable luxury brand | consumer psychology | Scoop.it
From www.luxuo.com - April 16, 2023 2:07 AM

"Hermes, the luxury brand known for its exclusive handbags, has capitalised on the booming luxury market, propelling its market value to $200 billion ..."

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World's leading luxury brands suspend business in Russia

World's leading luxury brands suspend business in Russia | consumer psychology | Scoop.it
From www.rappler.com - March 5, 2022 1:14 AM

"Hermes, Richemont, LVMH, Kering, and Chanel are among the luxury brands suspending Russia operations..."

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Luxury brands, get ready: Wellbeing will emerge as a huge trend after coronavirus

Luxury brands, get ready: Wellbeing will emerge as a huge trend after coronavirus | consumer psychology | Scoop.it
From www.forbes.com - May 8, 2020 3:23 AM

"How the coronavirus has caused a reset to luxury consumers' lifestyles that will result in a new trend toward wellbeing that encompasses physical, emotional, and financial health and wellness..."

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Luxury brands Chinese donsumers in USA

Luxury brands Chinese donsumers in USA | consumer psychology | Scoop.it
From jingdaily.com - December 3, 2019 12:23 PM

"While consumers in China are a massive market, brands shouldn't overlook U.S.-based Chinese consumers and the difference between the two ..."

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How luxury brands take Chinese consumers cruising in New York

How luxury brands take Chinese consumers cruising in New York | consumer psychology | Scoop.it
From jingdaily.com - May 16, 2019 12:10 PM

"Cruise show has evolved into a competitive sport for fashion brands to present over-the-top experiences, commercially-accessible pieces in exotic locations ..."

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Did a slave make your sneakers? The answer is: probably

Did a slave make your sneakers? The answer is: probably | consumer psychology | Scoop.it
From www.fastcompany.com - December 15, 2018 12:53 AM

"Prada, Hermes, and Louis Vuitton fared poorly on a new report about forced labor. Meanwhile Adidas, Lululemon, and Gap had the most slavery-free supply chains ..."

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The untapped international TV audience | WARC

The untapped international TV audience | WARC | consumer psychology | Scoop.it
From www.warc.com - September 20, 2018 3:09 AM

"Viewers of international TV channels are more diverse than advertisers have previously assumed, according to new research which debunks the notion that only high-income consumers are watching ..."

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Four examples of ‘hard luxury’ brands embracing ecommerce

Four examples of ‘hard luxury’ brands embracing ecommerce | consumer psychology | Scoop.it
From www.econsultancy.com - March 11, 2018 1:54 AM

"Ecommerce is now a big focus for luxury brands ..."

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Four e-commerce challenges for luxury brands

Four e-commerce challenges for luxury brands | consumer psychology | Scoop.it
From spyrestudios.com - January 14, 2018 2:58 AM

"Have you ever noticed that luxury brands rarely sell online? Sure, big names have elaborate, appealing websites, but many of them have restricted ecommerce offerings because it’s just not exclusive enough ..." 

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Why Z-lennials will upend Western brands' China strategy

Why Z-lennials will upend Western brands' China strategy | consumer psychology | Scoop.it
From jingdaily.com - December 26, 2017 11:57 PM

"Chinese Z-lennials are still young, and their lifestyle preference is significantly shaped by that of their parents as well as their environment ..."

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Emerging luxury brands: Can they compete with the old guard?

Emerging luxury brands: Can they compete with the old guard? | consumer psychology | Scoop.it
From knowledge.essec.edu - December 22, 2016 11:27 PM

A"shok Som, Prof., Co-Director of ESSEC-Bocconi EMiLux program, Chair of the Management Department at ESSEC Business School, and luxury products and services expert, shares his recent study of emerging luxury brands and focuses on the conditions and competencies required for their success ..."

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Instagram attracts luxury brands

Instagram attracts luxury brands | consumer psychology | Scoop.it
From www.warc.com - May 24, 2016 4:53 AM

"Luxury brands have extensive experience of using the power of imagery to connect with consumers and a growing number are exploiting the capabilities of social media apps, such as Instagram ..."

 

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