consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Is it even possible to sell “luxury” on Amazon?

Is it even possible to sell “luxury” on Amazon? | consumer psychology | Scoop.it

"While much of Amazon's sales volume is in diapers, blenders, and other unglamorous products, the e-commerce behemoth is also a fashion giant. Next year it's expected to become the biggest apparel seller in the US, and it boasts an enviable customer base for higher-end brands: ..."

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Rude salespeople make you buy fancy things.

Rude salespeople make you buy fancy things. | consumer psychology | Scoop.it

"Being snubbed by a luxury store only increases your desire for its goods, according to a new study ..."

Leona Ungerer's insight:

"The results fall into a long line of research that demonstrates the extent to which rejection can jar our fragile self-conceptions."

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