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Real-life consumer psychology – with a touch of technology
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Marketing strategies and marketing mix of TAG Heuer

Marketing strategies and marketing mix of TAG Heuer | consumer psychology | Scoop.it

"In this article, we'll delve deeper into Marketing Strategies and Marketing Mix of Luxury Swiss Watchmaker - TAG Heuer ..."

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Roger Federer spotted wearing Rolex's hottest new watch at Spanish Grand Prix

Roger Federer spotted wearing Rolex's hottest new watch at Spanish Grand Prix | consumer psychology | Scoop.it

"The tennis champ hung out with Lewis Hamilton and George Russell while showing off his new Rolex GMT-Master II 'Sprite'..."

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The new 'Holy Trinity' taking the watch world by storm

The new 'Holy Trinity' taking the watch world by storm | consumer psychology | Scoop.it

"Forget the old 'Big Three': These three watch brands are upsetting the status quo, and are a must-have in any collection ..."

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In watches, what does luxury mean now? - The New York Times

In watches, what does luxury mean now? - The New York Times | consumer psychology | Scoop.it

"Gen Z buyers, for whom inclusivity, sustainability, transparency and traceability are not negotiable, already have changed the way brands do business ..."

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