"Market segmentation is now a key aspect of any successful digital marketing strategy. And behavioural segmentation is one of the main players in the game ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Winning consumer appreciation has always been the ultimate appeal of products. Consumer portraits based on big data have made brands gradually realize that..." 
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"Nike sees the opportunity to grab a greater share of the women's athletic apparel and sneaker market, something it hasn't focused on ..."
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"The international energy drink brand Red Bull, is deploying an intensification strategy in the United States and will help its retail partners by deploying findings from an in-depth behavioural study ..."
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"Lego is seeking to build new markets with an alternative campaign targeting stressed millennial adults instead of hyperactive children ..."
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"In an effort to capture a younger, Millennial male market without completely alienating its original fan base, Harley Davidson adopted the principles of retro branding ..."
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"Increased awareness and aspirations are creating distinct consumer segments in rural India ..."
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"Male consumers are paying closer attention to fashion styles and trends. Retail companies like Indochino are responding by innovating the menswear shopping ..."
Leona Ungerer's insight:
"Menswear and online shopping is trending, and it’s no surprise that brands who build their business models off this trend are thriving."
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"Speaking to the tribes: from the MeToo movers and shakers to the gamers ..."
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"The founders of recently launched ACT OF BEING believe men's skincare could stand a bit of luxury and a touch of mindfulness ...".
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"McDonald's today rolled out "Black & Positively Golden," its most significant campaign marketed to African-American consumers in 16 years, Ad Age reported ..."
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"There’s even a nickname for the Gen Z customer: the "explorer" ..."
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"Jobs are the tasks that consumers are trying to get done in their everyday lives. Here's why that matters to brands ..."
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"Brands and marketers should be elevating their gaze from the traditional middle class in the US, which has seen its discretionary spending power eroded in recent years, towards a higher income group dubbed HENRYs, or High Earners Not Rich Yet ..."
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"Targeting the Latin American community has been a big miss for the retailer ..."
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"A few decades ago, children were not spoken of as spenders or customers but as future consumers. Although they bought sweets, doughnuts and occasional soft drinks, brand owners and retailers at that period still did not ..."
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"In South Africa, Living Standards Measures dominate media measurement but researchers at Ask Africa use an alternative measure that they rate. Why? ..."
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