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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Social media and storytelling together represent, for marketers, a return to the origins of storytelling..."
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"A new study from the Business Development Bank of Canada (BDC) identifies customization as one of five trends shaping consumer behaviour..."
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"Reaching into the mind of the consumer is something that should be at the top of every mobile marketer’s to do list, but according to Philip Groves, author of the recent emarsys whitepaper on the psychology of emarketing on smartphones, it is not..."
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"When it comes to packaging a product to sell, creating a design that will instantly capture a consumer’s eye is key, which is why these comical branding techniques are some great examples of how marketers are utilizing humor to stand out..."
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