consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Instagram shopping expands, made easier for brands

Instagram shopping expands, made easier for brands | consumer psychology | Scoop.it

"The company said, after testing shopping, it will now expand to thousands of businesses and make it easier for them to measure performance ..."

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Is Vine's loop counter useful or 'weird' marketing math? - Adweek

Is Vine's loop counter useful or 'weird' marketing math? - Adweek | consumer psychology | Scoop.it

"Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in gauging the effectiveness of short clips ..."

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Apple files a patent to measure consumer mood

Apple files a patent to measure consumer mood | consumer psychology | Scoop.it

"While the intent is obviously advertising, one has to wonder whether this type of technology – if accurate – could be used for something more than selling you a pair of shoes ..."

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Athletes in Social Media: An Untapped Marketing Resource - Dachis Group

Athletes in Social Media: An Untapped Marketing Resource - Dachis Group | consumer psychology | Scoop.it

"Learn how to activate and manage athletes in social media to get more value from sponsorships and endorsements..."

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If Our Gadgets Could Measure Our Emotions

If Our Gadgets Could Measure Our Emotions | consumer psychology | Scoop.it

"Our devices would be more efficient if they could respond when we are frustrated, bored or too busy to be interrupted. But they would also be intrusive..."

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A surprising look at the brands that connect best with today's cultural priorities

A surprising look at the brands that connect best with today's cultural priorities | consumer psychology | Scoop.it

"How can you measure a brand's relevance to today's culture? ..."

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What's your MBTI sports type?

What's your MBTI sports type? | consumer psychology | Scoop.it

"Glasgow 2014 closing ceremony tonight but which sport reflects your MBTI type? ..."

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Experts urge feds to measure, pursue our happiness

Experts urge feds to measure, pursue our happiness | consumer psychology | Scoop.it

"A National Academy of Sciences report is urging the government to start taking our happiness into consideration when deciding matters that affect daily lives..."

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Leaning towards a better way to gauge consumer media interaction - paidContent.org

Leaning towards a better way to gauge consumer media interaction - paidContent.org | consumer psychology | Scoop.it

"The media business is long overdue to replace the prevailing framework we use to describe consumer interaction with content with one that better reflects current devices and activities..."

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