"Generation Z, the next demographic wave of shoppers wield immense spending power in Vietnam's evolving consumer landscape .."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"From movies and media to publishing to fan events, comics and superheroes continued their triumphant march across the pop culture landscape in 2017. Here are some of the highlights ..." 
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"Al Ries writes that it might be time to think beyond product, price, place and promotion ..."
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"Graduation season is nearly here, which means a flood of young talent is about to wash over the marketing and media industries ..."
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"When it comes to music, the way in which we consume it has changed substantially. In fact, music has probably gone through more evolution than any other form of media. When it seems like we've found the best way to listen to music, something better always seems to come along. It's with that in mind …"
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"YouTube is already established as the world’s most popular video site. To that point, it sees more than one billion unique visitors each month, many of whom go in search of funny videos or music, but there’s a whole lot more to it ..."
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"...Consumers are now spending over 10% of their media time on mobiles, fast catching up with traditional media like TV. However advertisers are still only allocating 1.6% of their marketing budgets to reach their customers via mobile..."
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"Media research companies gather information on consumer behaviour and social trends that are used by the entire spectrum of the media world, from agencies to publishers..."
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From
adage
"In the post-MeToo era, futurist Faith Popcorn calls on brands and marketers to rethink the definition of masculinity ..."
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"I think the learning story there is that you should think about the consumer when you develop a product, because nobody wanted to read the magazine in front of the computer ..."
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"Over the years youth marketing has proved particularly adept at convincing kids to pester parents to buy sugary cereals and snacks, visit fast food joints for the promise of free plastic toys and, of course, compile enormous Christmas and birthday ..."
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"Although Netflix’s strategy is not without a fair amount of risk, it just keeps working — and the company’s prospects are steadily brightening ..."
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"For most of the past 100 years, if a marketer said he needed a new advertising campaign, everybody knew what that meant. The machine turned on. The marketer called the agency of record’s account team..."
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"The media business is long overdue to replace the prevailing framework we use to describe consumer interaction with content with one that better reflects current devices and activities..."
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