consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Beyond nostalgia: How brands can leverage the powers of 'fauxstalgia' and 'newstalgia' 

Beyond nostalgia: How brands can leverage the powers of 'fauxstalgia' and 'newstalgia'  | consumer psychology | Scoop.it

"Millennials are the last age cohort to remember life with CDs and without digital technology. No wonder they look back fondly at the past ..."

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Pinterest isn't the social platform you think it is

Pinterest isn't the social platform you think it is | consumer psychology | Scoop.it

"Pinterest boasts social elements, but not enough of them to call it a social media platform. So if you consider Pinterest just a social platform, you're at a serious ..."

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Kodak's new photo sharing app is like Medium for your memories

Kodak's new photo sharing app is like Medium for your memories | consumer psychology | Scoop.it

"Kodak has decided to reclaim its catchphrase and launch an app specifically for saving and sharing your personal, precious memories ..."

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Why do fancy hotels pipe in such powerful fragrances? - Bloomberg

Why do fancy hotels pipe in such powerful fragrances? - Bloomberg | consumer psychology | Scoop.it

"Scent branding 101 ..."

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Why Do the Songs from Your Past Evoke Such Vivid Memories?

Why Do the Songs from Your Past Evoke Such Vivid Memories? | consumer psychology | Scoop.it

"Listening to music engages large scale neural networks across the entire brain..."

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The story behind Old Navy's flag tee, a nostalgic — and accidental — phenomenon

The story behind Old Navy's flag tee, a nostalgic — and accidental — phenomenon | consumer psychology | Scoop.it

"The retail giant never expected for its Fourth-of-July line to become as tied to Americana as it is now, 23 years later ..."

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Ad of the Day: Heathrow airport crafts sweet first TV spot set to David Bowie song

Ad of the Day: Heathrow airport crafts sweet first TV spot set to David Bowie song | consumer psychology | Scoop.it

"This is the story of an adventurous little suitcase that heads to Heathrow Airport in London, makes it through security relatively unmolested and falls in step with another cute carryall on the same journey ..."

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Making a slideshow to preserve your memories

Making a slideshow to preserve your memories | consumer psychology | Scoop.it

"My father recently celebrated a milestone birthday ..."

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Tangled web of memories lingers after a breakup

Tangled web of memories lingers after a breakup | consumer psychology | Scoop.it

"Scrubbing painful memories from Facebook, Twitter, Instagram and other sites can be a challenge ..."

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Hard game of a toy business

Hard game of a toy business | consumer psychology | Scoop.it

"I remember my early preschool childhood as a time filled with wonderfully colorful toys. Besides having a limited selection - I have spent my early childhood at the times of a soviet dusk - only a few of them earned a special place in my heart..."

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