consumer psychology
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Real-life consumer psychology – with a touch of technology
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Dior Ceo: Young Chinese consumers are stimulating our creativity – CPP-LUXURY 

Dior Ceo: Young Chinese consumers are stimulating our creativity – CPP-LUXURY  | consumer psychology | Scoop.it

"Pietro Beccari has only been at Christian Dior for nine months, but hasn’t wasted time in bringing change to the storied house. His efforts so far have mainly focused on menswear, for which the artistic director is former Louis Vuitton men’s designer Kim Jones  ..."

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Fashion brands turn to digital to tap potential of menswear

Fashion brands turn to digital to tap potential of menswear | consumer psychology | Scoop.it

"Britain’s leading fashion brands are hoping to give menswear sales a lift by targeting younger, digitally savvy male shoppers with live streaming and social media to promote the twice-yearly men’s fashion week that began yesterday ..."

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'You can be a bogan and wear Gucci': Why menswear is gaining pace in fashion scene

'You can be a bogan and wear Gucci': Why menswear is gaining pace in fashion scene | consumer psychology | Scoop.it

"Men can now don the latest designer threads without being spurned and that is causing unprecedented growth in the global menswear market, fashion experts say ..."

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