consumer psychology
31.9K views | +2 today
Follow
consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

Why do viewers read above the fold? They are lazy.

Why do viewers read above the fold? They are lazy. | consumer psychology | Scoop.it

"Help consumers overcome mental barriers to reading that requires effort. Provide content that shocks, intrigues, fascinates, and compels them to read ..."

©

Leona Ungerer's insight:

"There is more to cognitive ease than just being put in a good mood.  Cognitive ease results from the clarity and legibility of the information display, the familiarity of the tone associated with content, and the promise of more effortless and pleasant content."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Why Time Slows Down When We’re Afraid, Speeds Up as We Age, and Gets Warped on Vacation

Why Time Slows Down When We’re Afraid, Speeds Up as We Age, and Gets Warped on Vacation | consumer psychology | Scoop.it

"Time perception matters because it is the experience of time that roots us in our mental reality."

©

No comment yet.