"This wasn't supposed to happen. During the relative economic stability of the past few years, the middle class was supposed to experience a resurgence, but instead it has just continued to be hollowed out. The..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Despite the risks they face every day, low-to-middle income populations in emerging countries remain desperately uninsured. This gap is a barrier ..." 
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"India is set to overtake the US as the world's second largest ecommerce market within the next 20 years thanks to a young, connected and growing ..."
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"Tapping in on the fundamentals of consumer behaviour and psychology, companies like Apple, Google, Tesco, to name some, have modified their transaction models with customers and other stakeholders ..."
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"Brands and marketers should be elevating their gaze from the traditional middle class in the US, which has seen its discretionary spending power eroded in recent years, towards a higher income group dubbed HENRYs, or High Earners Not Rich Yet ..."
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"There's no single definition for the middle class. CNNMoney looks at the middle income bracket in each county ..."
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"South Africa's first-generation middle class lead a precarious existence, facing major new demands on their incomes, but they remain optimistic about their future ..."
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"A viral WeChat post from a middle-class Chinese mom reveals the psychology of this demographic and their new definition of luxury ..."
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From
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"As luxury goods become more accessible, the educated elite are changing how they mark their social position – not with luxury goods, but with less obvious status symbols ..."
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"A new government report shows that the middle class in South Africa may be far smaller than many believe ..."
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"Some economists have touted the rising middle class as a panacea for Africa's challenges. But a more realistic diagnosis of what makes up a middle class is needed ..."
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"Reaching the growing middle class in emerging markets will requires innovative approaches ..."
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"Brazil has come a long way in the last three decades. As its economy roared to life, the country transformed from a debt pariah into a rising global star. Between 1988 and 2013, GDP doubled ..."
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"Brazil is exploring the power of behaviour change to persuade its burgeoning middle class to consume more responsibly ..."
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“Middle class” remains our favored self-designation, although the percentage of Americans who select it fell from 53 percent in 2008 to 49 most recently, according to Pew Research. As a friend’s high-school teacher loved to say, “The great thing about America is that everyone can be middle class.” Good thing she wasn’t teaching math..."
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A US perspective