"FMCG giant Procter & Gamble (P&G) has applied to the US Patent and Trademark Office to trademark certain social media slang in an effort to target millennials, according to news reports ..."
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consumer psychology
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+2 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Finding innovative ways to appeal to millennials is certainly not a new challenge for retailers, but H&M is setting out to create a brand where appealing to this lucrative demographic is built into its DNA ..." 
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PepsiCo has launched a high-profile premium bottled water brand called LIFEWTR, to appeal to millennials. Described as a purified water that is pH balanced with electrolytes, LIFEWTR utilizes sleek bottle designs and oft-changing labels featuring emerging artists with backgrounds in mediums such as graphic design, street art and photography ..."
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![Millennials vs. Baby boomers: How attitudes and behaviors differ [Infographic] | consumer psychology | Scoop.it](https://img.scoop.it/A0fuhbh5m6Pv1UNlhXknKDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Millennials are more likely than Baby Boomers to do multiple things while consuming media, to pay for socially responsible products, and to be willing to try new digital platforms ..."
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"If you want to drive sales and engagement and get users hyped about your brand, FOMO marketing on social media is the way to go ...":
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"More and more Millennial women are spending countless hours painstakingly researching their next purchase ..."
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"With 100+ million daily active users, and 6 billion daily video views, Snapchat is one of the fastest growing social networks ..."
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"Media consumption habits of the younger generation are increasingly relevant to marketers as Gen Zers begin to overtake millennials as the demo du jour. In its annual Acumen Report, Defy Media studies how Gen Z and millennials consume media ..."
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"Millennials and younger generations expect to use their own technologies and biological data to help doctors deliver more personal care ..."
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"Marketers are resorting to emojis, outrageous stunts and elaborate events to reach a demographic that has little tolerance for traditional advertising ..."
Anna Mroczkowski's curator insight,
October 2, 2015 10:45 PM
In order to attract the minds of the millennials you must reach them through their technology. Smartphones, tablets, laptops any quick, easy and accessible. The attention span of millennials is short then any other demographic. TV is not being watched, it is all online streaming, therefore TV commercials are no longer a sufficient way of advertising. Companies have come up with ways, such as emojis, to connect with this age group. Emojis are small, but are enough to catch the eye of a millennial.
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"When it comes to basic clothing items—the T-shirts and trousers that are the foundation of all our wardrobes—millennials continue to shun brick-and-mortar chains like Gap and J.Crew while flocking to direct-to-consumer retailers like AYR, Cuyana ..."
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"INFOGRAPHIC: How the millennial generation will transform the economy – based on research from Goldman Sachs ..."
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"An ethical fashion app is targeting Millennials who care about the human and environmental impact of fashion but don't have the time to research it ...."
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"How do you measure brand loyalty these days? Is it through rewards? Mobile users? Traffic? For restaurant brands, the reality is that question has never been more convoluted. Many companies have simply cut bait and decided brand loyalty is dead. But studies have shown the opposite to be true, even among the much-maligned millennial generation ..."
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"Building trust with your millennial shopper is so vital in today's retail climate. For retail marketers to be successful in reaching them, brands must present their value in an authentic way that meets millennial expectations ..."
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"In 1947, copywriter Frances Gerety invented the tagline “Diamonds are forever" ..."
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"When it comes to beauty products, millennials are a suspicious crew. Burned by stressful counter experiences and hyperbolic magazine reviews, and harboring a sense that very few opinions ..."
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"Millennials are tired of health and wellness content that tells them how to have the perfect body or lose weight fast ..."
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"The campaign for Pepsi’s new 1893 line—inspired by millennials’ interest in mixology—features a soda sommelier describing the beverage’s bouquet ..."
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"In an effort to capture a younger, Millennial male market without completely alienating its original fan base, Harley Davidson adopted the principles of retro branding ..."
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"Is technology making consumers more productive? Or just plain lazy? According to a recent Harris Poll, a majority of Americans think both ..."
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"Even ten-second video ads may be too long for the millennial users of Snapchat, as evidence has emerged of 70% of them moving on after just three seconds ..."
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"Dunkin' Donuts wants to create cool musical buzz with millennials this summer to push its iced coffee products ..."
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"Here are some critical steps the market research industry needs to take in order to build its reputation as an attractive career path ..."
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