consumer psychology
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Real-life consumer psychology – with a touch of technology
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Should branding begin with the product or the company's values?

Should branding begin with the product or the company's values? | consumer psychology | Scoop.it

"Our branding expert Laura Ries says neither ..."

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Did heart-related deaths drop in Pittsburgh after the Steelers won the 2009 Super Bowl?

Did heart-related deaths drop in Pittsburgh after the Steelers won the 2009 Super Bowl? | consumer psychology | Scoop.it

"How do the mind and body react to watching big games? Academic research digs up some surprising findings..."

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Fighting peddlers of fake products starts in the mind - The National

Fighting peddlers of fake products starts in the mind - The National | consumer psychology | Scoop.it

"Research by the UK-based Association for Consumer Research found that consumers of counterfeit products may see brands as bridging the gap between the actual and ideal ..."

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