consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Banking the unbanked in emerging markets

Banking the unbanked in emerging markets | consumer psychology | Scoop.it

"As countries progress, citizens migrate from remote villages to large cities and foreign countries. Their economic power rises and they participate in the ..."

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Mobile money and mobile loans and savings fueling a cashless economy in Uganda

Mobile money and mobile loans and savings fueling a cashless economy in Uganda | consumer psychology | Scoop.it

"Mobile money has been around for quite sometime now - enabling individuals to transfer money and pay bills all over Uganda. Mobile money transfer has morphed quickly into mobile payments and mobile banking products ..."

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The evolution of fintech

The evolution of fintech | consumer psychology | Scoop.it

"Starting in 1865, the structures, networks and ideas that are the foundation for financial technology today began to take shape ..."

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Mobile banking addiction is now a thing - Money

Mobile banking addiction is now a thing - Money | consumer psychology | Scoop.it

"In one poll, nearly half of people who bank by phone admitted to checking their balances in the bathroom ..."

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Kenya and Nigeria lead the adoption of mobile payment systems in Africa, Standard Bank says

Kenya and Nigeria lead the adoption of mobile payment systems in Africa, Standard Bank says | consumer psychology | Scoop.it

"Standard Bank has seen the number of payments to mobile wallets in Kenya on behalf of its clients increase by 300% in 2013 with both Kenya and Nigeria leading other African nations in terms of the adoption of mobile payment technology ..."

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Why SA banks hold the key to mobile payments | IT News Africa – Africa's Technology News Leader

Why SA banks hold the key to mobile payments | IT News Africa – Africa's Technology News Leader | consumer psychology | Scoop.it

"Over the past two years, mobile payment providers have undoubtedly made an impression on the South African ..."

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“Give us more digital services” say South African consumers | Payments Afrika

“Give us more digital services” say South African consumers | Payments Afrika | consumer psychology | Scoop.it

"Some 95% of South Africans use their smartphone more than any other device, with nearly half of them using their mobiles as their primary device to access digital services ..."

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Mobile phones promise to bring banking to the world’s poorest

Mobile phones promise to bring banking to the world’s poorest | consumer psychology | Scoop.it

"The rapid proliferation of mobile platforms and the digital services that move across them are transforming the world in countless ways. Overnight, these technologies create billionaires and business ..."

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Digital Stats: Adoption of the M-Pesa mobile payment technology has improved the lives of women in Kenya

Digital Stats: Adoption of the M-Pesa mobile payment technology has improved the lives of women in Kenya | consumer psychology | Scoop.it
"For White, the adoption of M-Pesa has brought significant positive changes for the women in these communities ..."

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Leona Ungerer's insight:

If used appropriately, technology can enhance consumers' quality of life.

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