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Scoop.it!
From
wwd
"Four of the singer’s fragrances with licensee Elizabeth Arden have been integrated into Britney Spears: American Dream, her game with Glu Mobile ..." 
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Scoop.it!
"Glu Mobile has made nearly $100m from its first celebrity game, with Spears and Katy Perry in its future plans to repeat the success ..."
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Scoop.it!
"Here’s how celebrity-branded mobile games provide built-in user acquisition and marketing ..."
Scoop.it!
"One of the biggest mobile games in China nowadays is actually from Australia: The Chinese version of Ski Safari from Defiant Development in Brisbane is currently attracting about 250,000 downloads a day from iOS and Android owners here..."
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