consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Interactive ads: The future of making money on mobile games?

Interactive ads: The future of making money on mobile games? | consumer psychology | Scoop.it

"With most of the mobile game audience unwilling to spend money either upfront or in in-app purchases, many developers need to run ads to find success ..."

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Report: Women are more engaged and spend more than men when it comes to mobile games

Report: Women are more engaged and spend more than men when it comes to mobile games | consumer psychology | Scoop.it

"Many think that the mobile gaming scene is dominated by males, who are naturally driving games revenue, but a new Flurry report shows some surprising insights that overturn such assumptions ..."

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Clash of Clans maker Supercell: 'You can't design fun on a spreadsheet'

Clash of Clans maker Supercell: 'You can't design fun on a spreadsheet' | consumer psychology | Scoop.it

"Finnish developer Supercell launched its first two mobile games – Hay Day and Clash of Clans – in the summer of 2012. In the first three months of 2013, those two games alone made the company $179m (£116.7m) in revenues..."

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Gear for the next level of mobile games

Gear for the next level of mobile games | consumer psychology | Scoop.it

"Among the equipment available for smartphones and tablets are a controller, power source, headphones and backpack ..."

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Mobile games can be reliable tools for conducting psychology experiments, UK ... - Wellcome Trust

Mobile games can be reliable tools for conducting psychology experiments, UK ... - Wellcome Trust | consumer psychology | Scoop.it

"Initial findings from one of the largest cognitive science experiments ever conducted have shown that mobile games can be used to reliably address psychology questions, paving the way to a better understanding of how cognitive function differs across populations ..."

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