consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Reverse innovation, the developed world wakes up to mobile money 

Reverse innovation, the developed world wakes up to mobile money  | consumer psychology | Scoop.it

"Imagine a scenario where, from a simple mobile handset you could pay all your bills, transfer money to friends whether or not they have a bank account, buy mobile airtime, use an ATM without a card and complete an e-Commerce transaction safely. Imagine that you could do all these transactions simply, safely and quickly, without needing the latest Android or iPhone, and without even needing to have a bank account ..."

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Mobile money and mobile loans and savings fueling a cashless economy in Uganda

Mobile money and mobile loans and savings fueling a cashless economy in Uganda | consumer psychology | Scoop.it

"Mobile money has been around for quite sometime now - enabling individuals to transfer money and pay bills all over Uganda. Mobile money transfer has morphed quickly into mobile payments and mobile banking products ..."

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Cellphones for women in developing nations aid ascent from poverty

Cellphones for women in developing nations aid ascent from poverty | consumer psychology | Scoop.it

"Digital financial tools can greatly improve lives in poor countries, but it is especially crucial to put them into the hands of women, whose role in economic growth is often ignored ..."

Yorkow Mensah's curator insight, April 7, 2015 7:33 PM

#YorkowMensah - Equipping Women to do Great Things 

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Mobile money account-use buoyed by West Africa

Mobile money account-use buoyed by West Africa | consumer psychology | Scoop.it

"East Africa started the mobile money boom in Africa and now West Africa is accelerating it ..."

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Kenya poised for another first in mobile money revolution

Kenya poised for another first in mobile money revolution | consumer psychology | Scoop.it

"Kenya is poised to enter a new mobile money economy era, judging by the steady rise in cashless transactions for goods and services ..."

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