Pepsi bets big on augmented reality to fuel 2015 Super Bowl mobile strategy - Software and technology - Mobile Marketer | consumer psychology | Scoop.it
From www.mobilemarketer.com - December 30, 2013 12:43 AM

"Pepsi is activating nearly 20 million cans in the Northeast United States with augmented reality as part of a bigger digital push around the Super Bowl XLIX in 2015..."