consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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New Adidas site takes it back to the '90s

New Adidas site takes it back to the '90s | consumer psychology | Scoop.it

"The Yung Series site is straight out of the dark days of early web design – but it's all thoroughly modern underneath ..."

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Chinese luxury consumers: More global, more demanding, still spending | McKinsey & Company

Chinese luxury consumers: More global, more demanding, still spending | McKinsey & Company | consumer psychology | Scoop.it

"Even as growth slows, there’s a sizable, and sophisticated, pool of luxury shoppers in China. But brands need to take a new approach to keep them interested ..."

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Mobile devices are kids’ preferred gaming tools - SlashGear

Mobile devices are kids’ preferred gaming tools - SlashGear | consumer psychology | Scoop.it

"Modern children prefer to play video games on mobile devices, according to a new report from NPD Group. The survey looked at kids ranging in age from 2 to 17 ..."

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The smartphone has effectively replaced all the technology offered in this 1991 Radio Shack ad

The smartphone has effectively replaced all the technology offered in this 1991 Radio Shack ad | consumer psychology | Scoop.it

"Should a time traveler visiting from 1991 show up here in 2014 at Radio Shack clutching this ad showcasing calculators, devices to play music and other electronic gizmos and gadgets, we're sure the ..."

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Gucci's cracked the luxury code with millennials, thanks to its dream team of Bizzarri and Michele 

Gucci's cracked the luxury code with millennials, thanks to its dream team of Bizzarri and Michele  | consumer psychology | Scoop.it

"How the dream team of CEO Marco Bizzarri and creative director Alessandro Michele are reinventing luxury brand Gucci for the next generation of customers, the millennials. They are doing it by Bizzarri giving Michele free rein on the creative side ..."

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The eight essential skills a marketer needs to be successful today

The eight essential skills a marketer needs to be successful today | consumer psychology | Scoop.it

"Marketing has changed a lot. So has the skill set marketers need to perform the job well ..."

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'South African wine industry must adjust its Africa strategy, before it loses out' - How we made it in Africa

'South African wine industry must adjust its Africa strategy, before it loses out' - How we made it in Africa | consumer psychology | Scoop.it

"Insight into business in Africa ..."

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