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Scoop.it!
"The attitudes and motivations of today’s consumers are a world apart from previous generations. While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world ..." 
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Scoop.it!
"China's Generation Y can be contradictory, the outcome of growing up in a controlled environment and coming to adulthood in an open and fast-changing world, according to a study that argues marketers have to think outside of demographics and aim toward specific motivations ..."
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Scoop.it!
"AOL research examines the way we're engaging with digital content ..."
Scoop.it!
"Piracy is big. Despite the big media companies playing Whack-A-Mole with the Pirate Bay, it's probably around to stay. I used to pirate files, services like Spotify and Netflix have stopped me ..."
Alyssa's curator insight,
August 25, 2019 7:20 PM
This article caught my eye because I am interested in the psychology behind essentially what ' makes' a person go through with pirating. I sense a Robin Hood complex, as most of these people committing the crime say they do it to ' give back to the community'. Makeuseof.com is a well known tech site, claiming its mission is to help users ' deconstruct the world of technology and gadgets'. Some sites say it can be biased.
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