consumer psychology
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Real-life consumer psychology – with a touch of technology
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BMW's motorcycle eCall system promises faster emergency response

BMW's motorcycle eCall system promises faster emergency response | consumer psychology | Scoop.it

"Based on established automotive technology and an extended call center infrastructure in Europe, BMW Motorrad's vehicle-integrated Intelligent Emergency Call system is designed to reduce emergency service response times by as much as 50 percent ..."

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Brand Loyalty: Harley Davidson's 110th Anniversary Celebration

Brand Loyalty: Harley Davidson's 110th Anniversary Celebration | consumer psychology | Scoop.it

"When it comes to brand loyalty, Harley Davidson definitely knows how to build and maintain relationships..."

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