consumer psychology
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Real-life consumer psychology – with a touch of technology
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Made for ‘slashers’: Coca-Cola Hong Kong targets younger, multitasking consumers with new energy drink

Made for ‘slashers’: Coca-Cola Hong Kong targets younger, multitasking consumers with new energy drink | consumer psychology | Scoop.it

"Coca-Cola Hong Kong has launched a new energy drink specifically targeting younger consumers with a tendency towards multitasking, deemed the ‘slasher’ generation" ..."

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Deepak Chopra launches a wellness app

Deepak Chopra launches a wellness app | consumer psychology | Scoop.it

"Deepak Chopra, bestselling author and alternative medicine advocate, wants to help 1 billion people transform themselves with his new wellness app, Jiyo ..."

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Mastering mobile popups

Mastering mobile popups | consumer psychology | Scoop.it

"The m-commerce share of total e-commerce spending continues to grow at a steady pace. In the US, as many as 71% of total digital minutes are spent on a smartphone or tablet. In Indonesia, 91%. All of which confirms that launching dedicated mobile lead generation campaigns is no longer an option but a necessity. This ..."

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