Brands post tributes to Prince, but struggle to make them heartfelt and not promotional | consumer psychology | Scoop.it
From www.adweek.com - April 24, 2016 2:12 AM

"It's a tragic day, as one of the most gifted musicians of the modern era has passed. Despite his moniker, Prince, who died Thursday at 57, was a king among men and will live on only through memory and the hours of powerful and provocative music he left behind ..."