A toy startup is using YouTube to get kids to beg their millennial parents for its new Star Wars kit — and defying industry trends to do it | consumer psychology | Scoop.it
From www.businessinsider.com - November 23, 2017 2:28 AM

"LittleBits, a startup that makes toys that combine elements of Lego-like building and electronics and coding, is trying to turn its new product into the must-have toy for the holiday shopping season: the Droid Inventor Kit ..."