consumer psychology
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Real-life consumer psychology – with a touch of technology
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Share a Coke campaign to return in May

Share a Coke campaign to return in May | consumer psychology | Scoop.it

"Back by popular demand, Atlanta-based The Coca Cola Co.’s Coca-Cola brand is reintroducing its successful Share a Coke program under a new name — "Share an ICE COLD Coke.” ..."

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How seventeen famous companies got their quirky names

How seventeen famous companies got their quirky names | consumer psychology | Scoop.it

"These names have fascinating origin stories ..."

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The Name Game: Nine Curious Mac Branding Choices

The Name Game: Nine Curious Mac Branding Choices | consumer psychology | Scoop.it

"What's in a name? For Mac products, a handful of fun facts. Here are nine interesting things you never knew about the computer ..."

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You Won't Believe What These Huge Brands Are Called Outside The US

You Won't Believe What These Huge Brands Are Called Outside The US | consumer psychology | Scoop.it

"If you're craving some Lay's chips in London or a Burger King meal in Australia you're in luck because those brands exist abroad.

The only problem is that you might never be able to find them..."

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We analyzed the names of almost every Chinese restaurant in America. This is what we learned

We analyzed the names of almost every Chinese restaurant in America. This is what we learned | consumer psychology | Scoop.it

"This is what we learned when we analyzed the names of almost 40,000 Chinese restaurants ..."

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Diet Coke prints 2 million unique labels in latest stroke of packaging genius

Diet Coke prints 2 million unique labels in latest stroke of packaging genius | consumer psychology | Scoop.it

"You thought Coca-Cola was getting personal when it rolled out 250 bottle labels featuring people's first names. Well, Diet Coke just went and individualized 2 million bottle designs ..."

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When You Can't Tell Web Suffixes Without a Scorecard - New York Times (blog)

When You Can't Tell Web Suffixes Without a Scorecard - New York Times (blog) | consumer psychology | Scoop.it

"At the end of last year, there were about 252 million domain names globally registered on the Web..."

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