"Today, this modern marketing strategy is a true blue ocean market, and businesses are beginning to discover its power ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Today digital market undergoes a massive and rapid transformation. This applies to all Internet sectors but primarily to the advertising technology. This domain sees two new trends that are significantly changing the way products are being promoted. ..." 
Scoop.it!
"There’s been much talk of late about the effectiveness of sponsored content, and a pair of new studies published in the past few weeks have let some air out of that balloon ..."
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"Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013..."
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Scoop.it!
"Native advertising is becoming an increasingly used marketing strategy. Instead of classic banner ads, marketers opt for this non-intrusive way of advertising. This article explores the growth of native advertising in journalistic mediums ..."
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From
edgy
"You may want to think twice before allocating most of your ad budget to native ads. Native advertising is a form of paid advertising that provides valuable information to third-party website users without disrupting the natural flow of the surrounding content ..."
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"By year's end, the Web giant had abandoned that coloring for a very faint blue shading that makes it harder to tell the ads apart from adjacent articles ..."
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From
time
"If you're an average reader, I've got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they've read ..."
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