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Scoop.it!
"Guilt isn’t an emotion reserved just for grim crimes. It’s an emotion we’re all familiar with in the consumer world, too. This leads consumers to act in strange, seemingly irrational ways. To better understand its impact on consumer behavior, we need to dive into the neuromarketing of guilt ..." 
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Scoop.it!
"Even as the practice of neuroscience in marketing brings more tools to brand stewards worldwide, the certainty that such services will provide reliable value is still in doubt, according to a report in the latest issue of the Journal of Advertising Research (JAR) ..."
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"In the ten-plus years I've been writing about neuromarketing, I've bemoaned the lack of serious academic research into the various neuroscience-based techniques used to evaluate ads, products, brand attitudes, and so on ..."
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"While most marketers have at least heard of neuromarketing principles, many shy away from these techniques, perhaps because they don’t understand them, don’t trust them or just don’t have the time to learn them. However, neuromarketing principles are actually simple applications of behavioral psychology ..."
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"A paper in the latest issue of the Journal of Advertising Research (JAR) explodes the toolkits of generations of magazine publishers that have insisted the top portion of a right-hand page is the most desirable advertising position ..."
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"For years, fashion and luxury companies have tried to anticipate and cater to the deep, subconscious desires of consumers. Can neuroscience help? ..."
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"Researchers map the emotion and desire behind consumer behavior - a must-read for #marketers ..."
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"The prefix “neuro” is attached to an increasing number of other terms these days..."
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