"Marketers are uncertain about the best way to connect with "workday consumers."..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Kellogg’s has successfully utilised artificial intelligence (AI) to evolve the manner of marketing for its breakfast cereals business since the COVID-19 pandemic hit, including analysing consumer behaviour changes to consumption patterns and the rise in home cooking ..." 
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