"The long read: How did a substance that falls from the air, springs from the earth and comes out of your tap become a hyperactive multibillion-dollar business? ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"The industry once thought big, but today’s wave of start-ups is characterized by a rise in services aimed at the wealthy and the young ..." 
Scoop.it!
"Facebook. Twitter. LinkedIn. Google+. The fantastic four of social media. With a combined active user base of over 1.5 billion people (overlaps notwithstanding), it is no wonder that online marketers flock to these sites..."
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Scoop.it!
"The battle for social media engagement during the Wimbledon tournament is being dominated by four tennis heavyweights: Novak Djokovic, Roger Federer, Andy Murray and Serena Williams ..."
Scoop.it!
"Small, niche and artisanal "discovery brands" have an unprecedented chance to reach buyers hungry for new and authentic products, a leading executive has argued ..."
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