consumer psychology
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Real-life consumer psychology – with a touch of technology
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Web3 is still elusive. Web2.5 may be a safer option

Web3 is still elusive. Web2.5 may be a safer option | consumer psychology | Scoop.it

"A new term among brands and developers, Web 2.5 offers a more realistic stepping stone as brands develop their strategies amid crypto market fluctuations ..."

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The secret of taste: why we like what we like | Tom Vanderbilt

The secret of taste: why we like what we like | Tom Vanderbilt | consumer psychology | Scoop.it

"How does a song we dislike at first hearing become a favourite? And when we try to look different, how come we end up looking like everyone else? ..."

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Changing the channels landscape to satisfy Japanese luxury consumers’ appetite for novelty | McKinsey & Company

Changing the channels landscape to satisfy Japanese luxury consumers’ appetite for novelty | McKinsey & Company | consumer psychology | Scoop.it

"What’s shifting in the world’s second-largest luxury market? To keep up, brands will need to confront challenges and explore new strategies ..."

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