consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Brands looking to grow athleisure should focus on what to wear to work –

Brands looking to grow athleisure should focus on what to wear to work – | consumer psychology | Scoop.it

"Consumers increasingly want comfort in all their clothing, meaning brands that want to grow in athleisure should create work-ready options ..."

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Three consumer groups are crucial

Three consumer groups are crucial | consumer psychology | Scoop.it

"Demographic shifts are having a profound effect on consumer markets around the world, which will require brands to focus on three key groups of consumers over the next 15 years, according to recent analysis from McKinsey ..."

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The missed opportunity of older consumers

The missed opportunity of older consumers | consumer psychology | Scoop.it

"Today, 56 cents of every dollar spent in the U.S.in 2018 was attributable to the 50-plus population yet brands continue to ignore them..."

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