"Stars are masters of building a brand online—and companies can apply a lot of their strategies to connect with customers ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"When it comes to basic clothing items—the T-shirts and trousers that are the foundation of all our wardrobes—millennials continue to shun brick-and-mortar chains like Gap and J.Crew while flocking to direct-to-consumer retailers like AYR, Cuyana ..." 
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