consumer psychology
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Real-life consumer psychology – with a touch of technology
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Zwift merges indoor fitness with massive multi-player online gaming

Zwift merges indoor fitness with massive multi-player online gaming | consumer psychology | Scoop.it

"At its core, Zwift is indoor cycling software. But layered on top of its functionality is a community that in the two years the company has been operating has ..."

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Online games go local for Southeast Asia's booming market

Online games go local for Southeast Asia's booming market | consumer psychology | Scoop.it

"It was while hunting for monsters in a virtual cave that Bend Henmoko Madio met his community and realized why companies are adapting online video games to suit ..."

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