consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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How businesses should prepare for global internet access

How businesses should prepare for global internet access | consumer psychology | Scoop.it

"They’ll need to rethink their business models and platform strategies ..."

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Combating the potential of theft at the self-checkout

Combating the potential of theft at the self-checkout | consumer psychology | Scoop.it

"Demand for self-checkout is growing from both retailers and consumers. As retailers adopt new payment and scanning technologies, though, the systems may be further opening the door to theft ..." 

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Pokemon Go is driving insane amounts of sales at small, local businesses. Here's how it works

Pokemon Go is driving insane amounts of sales at small, local businesses. Here's how it works | consumer psychology | Scoop.it

"For $1.19 an hour, you can have more customers than you've ever seen in your life ..."

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Nine companies that make money from your laziness

Nine companies that make money from your laziness | consumer psychology | Scoop.it

"Don't want to make a cup of coffee? Assemble IKEA furniture? Walk to the subway?  ..."

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The ultimate missed social-media opportunity for brands: climate change - The Guardian

The ultimate missed social-media opportunity for brands: climate change - The Guardian | consumer psychology | Scoop.it
"Coke's Superbowl commercial supporting immigrants and Chevrolet's ad tackling gay rights won plenty of attention. Why aren't brands taking a strong stand on climate change? ..."
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Social media is an underused opportunity for luxury brands

Social media is an underused opportunity for luxury brands | consumer psychology | Scoop.it

"Many high net worth individuals are happy to engage with companies using online platforms, so why not take advantage?..."

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Nike's fix for boosting sales at home — women

Nike's fix for boosting sales at home — women | consumer psychology | Scoop.it

"Nike sees the opportunity to grab a greater share of the women's athletic apparel and sneaker market, something it hasn't focused on ..."

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Aussie brands bypass daigou| warc.com

Aussie brands bypass daigou| warc.com | consumer psychology | Scoop.it

"Australian brands are waking up to the daigou phenomenon that has seen private sellers shipping food, cosmetics and health products to China for resale online, with many spying an opportunity to build on this ..."

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African video game studios make play for world markets

African video game studios make play for world markets | consumer psychology | Scoop.it

"Video game developers in Africa hope to tap into a worldwide appetite for locally created digital content ..."

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South African brands missing the point among black consumers

South African brands missing the point among black consumers | consumer psychology | Scoop.it

"According to Peter du Toit (founder and CEO of Soccer Laduma, the second biggest-selling newspaper in South Africa, and one of the world's top five best-selling football newspapers and a popular mobile site in South Africa), advertising and marketing strategies in South Africa are not ..."

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Consumer Study Suggests Apple's iBeacon Could Work for Retailers - Adweek

Consumer Study Suggests Apple's iBeacon Could Work for Retailers - Adweek | consumer psychology | Scoop.it

"The future of mobile retail marketing has long been tied to the idea of digital offers being zapped into consumers' smartphones..."

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