Spotify's new outdoor ads expose Justin Bieber's surprising hipster appeal | consumer psychology | Scoop.it
From www.adweek.com - December 13, 2015 12:34 AM

"Among all of Brooklyn, N.Y.'s trendy neighborhoods, Williamsburg is probably the one most associated with hipsters—who are typically music snobs. But surprisingly, it turns out ol' Billyburg is chock-full of Beliebers ..."