"Pentagram's identity for the nonprofit cannabis brand uses protest-inspired imagery and bold type to spread awareness about the industry's ongoing injustices ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"The global pandemic pushed consumer behaviour back toward single-use plastics to avoid contamination. So how can short-term hygiene requirements be balanced with long-term sustainability goals? ..." 
sonia's curator insight,
December 4, 2021 12:32 AM
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"Use of plastic envelopes branded a ‘major step backwards’ in fight against pollution..."
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"Front-of-package claims influence perceptions, despite no link to actual nutritional quality ..."
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"Though sneaker brands have long championed the art of “unboxing” — posting videos on social media of buzzy new products as they’re unwrapped from packaging — they are now taking the practice to the next level by adding augmented reality ...".
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"Kellogg’s, the world's largest cereal maker, is making changes after someone called the art on their Corn Pops boxes racially insensitive. The controversy is over a game on the back. The little Corn Pop characters are doing different activities like shopping and playing in the arcade ..."
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"UO professor Bettina Cornwell doesn’t really care for potato chips, but she found herself considering a bag while traveling alone in France and feeling a bit lonely. She was thinking about how much she missed her family when she reached for a bag that sported a smiling face on the package ..."
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"From boots to bananas, we receive so many packages it's actually changing the very color of material collected at our recycling facilities ..."
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"When you hear that your online purchase will be “gift wrapped,” what do you picture? Most people would picture a package wrapped up in paper, maybe with a bow, right? ..."
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"The pace of globalization continues to increase, as does the popularity of shopping online. Consequently, the amount of counterfeit brand packaging circulating the world is increasing..."
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"Hair care brand Toni&Guy has rebranded as it hopes to stay front of mind with consumers in a cluttered sector ..."
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"YILI's limited edition mineral water packaging draws inspiration from nature and is conceived by creative agency Brandimage. The Singapore-based agency adorned each of the brand's ..."
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"Gourmet on the outside, junk on the inside. Buzzfeed cartoonist Dan Meth has created a humorous series of artisan package designs for our favorite, guilty-pleasure junk foods, elevating them to gourmet status ..."
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"For once, the chain hopes to show the “ugly side” of its wrappers ..."
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"Martin Lee, co-founder and managing director, Acacia Avenue says brands must remember that reading is also a behaviour governed by cognitive biases and mental short cuts (heuristics). Consumers subconsciously judge brand copy according to four principles and this reading influences their purchase decisions ..."
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"When it comes to selecting a drink, a consumer will gravitate toward something that pleases her taste buds. But how will she make a selection between the plethora of options in a single category? Packaging ..."
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"A stroll through the biscuits and cookies aisle in supermarkets introduces consumers to a number of attractive packaging styles, some with iconic visuals images and mascots, like Milka’s cow. Packaging is a crucial step in the entire process of production and processing of biscuits and cookies,..."
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"“Tuna in a pouch was a huge disrupter,” and other observations from the editor of the trade publication Packaging Digest ..."
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"This is the third time Kenya is trying to ban the use, manufacture and importation of plastic bags for commercial and household packing ...."
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"What you don't know about meat coloration chemistry might surprise you ..."
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"It’s not enough today for packaging to merely contain the product inside. Consumers are asking that packaging do so much more: It must excite, inform, create an experience and even save the planet. Enhancing the user experience ..."
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"After months of pining for the Korea-only limited edition release, Starbucks customers in Japan finally get to enjoy the delicious puddings too ..."
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"Take a look around next time you’re at your favorite grocery store ..."
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"What makes kids food kid foods? Is it a malleable set-up that encourages children to play with their crackers and pasta? Or, perhaps, it’s brightly-colored packaging with the contents within written out into burst shapes ..."
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"Forget “Fat free”, “Natural” or “Made with real fruit.” Food packages are covered in claims that make you think you’re buying something healthy , but many of those labels are useless to you, the consumer ..."
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