"These huggable, collectible plush toys have cultivated a fandom in a year of grief, isolation and uncertainty..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Its ease and affordability made it a pandemic staple for many families and a rare bright spot in an industry that has been decimated ..." 
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"In response to a Spencer Stuart study, the typical tenure for chief marketing officers at main U.S. client model firms is 41 months ..."
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"When Eric Yuan founded Zoom, he set out to create a 'frictionless' video conferencing app to be used by businesses. But then a global pandemic turned Zoom into a household name ..."
Joseph Aguilar's curator insight,
September 14, 2023 1:50 PM
It's amazing to see how far zoom has come. It's quite impressive how much of a global impact it made. Some companies never realize flaws in their product and never make the appropriate changes. "That was the big aha moment,” as stated in the article by zoom board member Santi Subotovsky. They realized once their product got national attention by a tweet about their application being used in a cabinet meeting. They were quick to notice security flaws and were quick to act. accordingly
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"Advertisers have become increasingly successful at pulling on consumers’ heartstrings, but new research also reveals a rise in negative and more polarised emotional responses to ads ..."
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From
hbr
"A closer look at augmented reality and the “digital lipstick effect” ..."
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"Frozen food will continue to be in high demand even after the coronavirus crisis subsides, according to a new survey from the American Frozen Food Institute ..." Â
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"Since the coronavirus pandemic substantially shut down indoor dining nearly a year ago, takeout has been one of the only ways people can get a break from their own cooking and support local ..."
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"Tear-jerker scenes and reminders of the coronavirus pandemic are part of a not-so-cheery seasonal ad blitz ..."
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"Mr Price says the Covid-19 pandemic has shown that consumers are more comfortable shopping closer to home and avoiding busy shopping centres ..."
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"The way pirated content is consumed and accessed has changed in South Africa ..."
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"History shows us that companies typically opt to go dark during times of crisis to avoid positioning the brand negatively. However, this approach does more damage than good ..."
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"Businesses need to plan for an uncertain future. Here's are what consumers are feeling energized about and pausing on..."
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