"Lego, the Danish toymaker, has announced a partnership with Tencent, owner of China’s WeChat and one of the biggest mobile games developers in the world, to jointly create online games and possibly a social network for children in China ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Check out these examples of great co-branding partnerships -- and what makes them so great ..." 
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"Lego is ending its $116m co-marketing partnership with Shell, following Greenpeace protests ..."
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"Discover the stories behind 10 of the greatest entrepreneurial partnerships of all time ..."
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Steven Scott's curator insight,
March 4, 2015 12:07 PM
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