consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Pizza Hut pushing patriotism by way of a 2-foot-long pizza in a “Go USA” box

Pizza Hut pushing patriotism by way of a 2-foot-long pizza in a “Go USA” box | consumer psychology | Scoop.it

"Pizza Hut knows that many Americans will be glued to various screens this summer, watching their team compete in the Rio Olympics. All that cheering and patriotism can be hungry work, so Pizza Hut …" 

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Budweiser renames its beer "America"

Budweiser renames its beer "America" | consumer psychology | Scoop.it

"Until the November election, Budweiser is swapping out everything on its can including its own name to be as patriotic as possible ..."

Leona Ungerer's insight:

Here is a case study about this development.

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