"Sometimes it feels like the tide of bad environmental news is so crushing that it's easier to let the weight pull you under instead of fighting against the current ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"New studies on peer pressure suggest that teens may follow the herd because their brains derive more pleasure from social acceptance than adult brains, not because teens are less capable of making rational decisions..." 
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Scoop.it!
"Peer pressure used to be quite straightforward. You took a group of "cool kids" at a party, added one uncertain teen, and the end result was maybe a first swig of alcohol or puff on a cigarette..."
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