consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Peer motivated shoppers: The key to building loyalty

Peer motivated shoppers: The key to building loyalty | consumer psychology | Scoop.it

"Today’s consumers are increasingly complex; motivated by a number of different and often competing drivers. They move seamlessly between instore and online, and their purchasing decisions can often be unpredictable, making it difficult for retailers to fully understand the journey they take before making a purchase ..." 

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On fake Instagram, a chance to be real

On fake Instagram, a chance to be real | consumer psychology | Scoop.it

"Weary of staging their lives for social media, young people are presenting their true selves on locked “finstagram” accounts ..."

Digital Communication Students's curator insight, November 23, 2015 3:22 AM

Una oportunidad de mostrar la realidad en una plataforma social diseñada para precisamente lo contrario.

Raka's curator insight, November 23, 2015 12:31 PM

#SCEUNED15

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Brand loyalty can be earned by following four new rules

Brand loyalty can be earned by following four new rules | consumer psychology | Scoop.it

"Consumers are better informed than ever – but canny businesses can still earn their loyalty by giving them connection, convenience, comfort and community ..."

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