consumer psychology
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Real-life consumer psychology – with a touch of technology
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Will VoiceFirst personal assistants kill brand marketing? –

Will VoiceFirst personal assistants kill brand marketing? – | consumer psychology | Scoop.it

"I recently read an interesting article in Harvard Business Review by Niraj Dawar, that outlined how the rise of voice-led AI platforms is a game changer for marketing as we know it.The premise of the argument is that because AI platforms and ‘personal assistants,’ such as Alexa, Cortana and Siri,..."

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The bank of the future will be invisible - KPMG

The bank of the future will be invisible - KPMG | consumer psychology | Scoop.it

"By 2030, technology will have made banks and banking invisible to customers, hidden by Siri-like personal assistants that cull data from our connect ..."

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